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Simulation & Gaming
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Using Simulation in a Dangerous-Drinking Prevention Campaign

Linda C. Lederman

Lea P. Stewart

Sherry L. Barr

Danielle Perry

Rutgers University

The Advanced Health Communication (AHC) Simulation models a subdivision of an actual campus organization, the Communication and Health Issues Partnership for Education and Research (CHI). To address dangerous drinking at Rutgers University, CHI created a dangerous-drinking prevention campaign, RU SURE? and designed the AHC simulation for students to participate centrally in the campaign. The simulation was incorporated into an advanced course in health communication. The three major sets of activities in the AHC simulation are (a) the design and pilot testing of campaign messages and materials, (b) the implementation of the campaign, and (c) the evaluation of the campaign. The simulation provides a structure in which students learn about a set of behavioral processes regarding campaign design and organizational behavior on the macrolevel while learning about their drinking-related behaviors on the microlevel. Participants reported learning about working in a complex organization, designing and implementing a prevention campaign, and decreasing their own drinking-related perceptions and behaviors.

Key Words: binge drinking • college drinking • college health • dangerous drinking • experience-based learning • experiential learning • health communication • health prevention campaigns • interpersonal communication • student participation • simulation • social interaction

Simulation & Gaming, Vol. 32, No. 2, 228-239 (2001)
DOI: 10.1177/104687810103200210
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